Post by joly978 on Feb 27, 2024 2:11:49 GMT -6
Management of medical clinics during the Christmas period: a unique opportunity for customer loyalty With the arrival of Christmas, retailers begin their strategies to prepare for the biggest sales time of the year. And it is clear that the sector needs a lot of planning and, evidently, it is in greater prominence. But another sector that also sees a lot of movement in the last weeks of the year is medical clinics and hospitals. This change in frequency occurs in particular because of the recess: most companies allow a few days between Christmas and New Year for employees to rest, and it is precisely during this period that these people use the time to take care of their health . In other words, they “remove delays” from appointments that needed to be made less urgently, which increases the number of people attending medical clinics. Therefore, we have separated six tips to better optimize the use of data and bring more services to the date, which has a lot of potential for business. Check out. Pay attention to marketing As the period is specific to the last two weeks of the year – and, possibly, the first of next year as well –, it is necessary to promote assertive and dated marketing campaigns.
In other words, this is one of the opportune times to evaluate the Poland WhatsApp Number ideal persona and invest in material segmented for them. Work social networks Although a considerable number of people search for medical clinics through their health plan, a good portion look for good recommendations on the networks. Therefore, keeping all the content up, in addition to promoting more services, also helps with metrics to understand the type of audience that accesses the pages during this period of the year. Work the clinic’s omnichannel The service trend is omnichannel – it operates across different channels and in an integrated manner. It is important to invest in the integration of channels, an action that can be contracted by a third party company, and expand them to meet consumer needs. Invest in the customer journey There is no marketing more efficient than “word of mouth”, and, to generate this debate among customers, it is necessary to invest in the customer journey, always seeking to provide them with the best possible experience. Invest in meters and monitors capable of modifying, updating and adapting the journey.
Hire reinforcements to assist in management An efficient way to control the end-of-year flow is through consultancies and/or temporary contracts for the administration of clinics. It is possible to hire professionals trained in EAD or in-person hospital management to help during the period, which enhances care. Personalize service Finally, to guarantee the desired loyalty for next year, a good tip is to focus on personalizing service, which means adapting it to each customer. Graduated in Internet Systems, Architecture and with a Masters in Ergonomics and Design from UFPE. Director of Tante. How Inbound Marketing works and what are its advantages Medical marketing: how to promote your brand without violating the rules of the Federal Council of Medicine? LOOK FOR Search for... INDEX Management of medical clinics during the Christmas period: a unique opportunity for customer loyalty Pay attention to marketing Work social networks.